Santiago Ortiz is a relationship consultant who has discovered the formula to win women's hearts: deciphering what men desire. In 'Tips from a Seducer', first shown on TV Globo as a year-end special and later as a weekly comedy series, the character gives advice on how to win over, and if necessary, win back, a loved one. He has an office where, with the help of his secretary Arlete – a former secretary at his old import/export firm – he seeks happy endings for the various stories he hears. To do this, he also acts as a detective and best friend to his clients. Furthermore, Santiago has "special powers" that allow him to see and hear, with clarity, what is happening with the women around him, even from a considerable distance. This is enough for him to approach women and offer them his card.